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Brand Leader

Position # Sales/MarketingUSA - Austin, Texas
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Job description

Quali provides the leading platform for Infrastructure Automation at Scale. Global 2000 enterprises and innovators everywhere rely on Quali’s award-winning CloudShell platform to create self-service, on demand automation solutions that increase engineering productivity, cut cloud costs, and optimize infrastructure utilization.
Brand LeaderQuali is seeking an amazing, proven, enthusiastic B2B Brand Leader to elevate our company brand and amplify our awareness.
Responsibilities

  • Create, execute, and track KPIs and ROI of campaigns to amplify awareness, share of voice, thought leadership, and brand equity for Quali, its products, and solutions
  • Directly and with third party support, identify customer and market research needs, execute surveys and research studies, and analyze data to identify brand opportunities
  • Directly and with third party support, build, execute, and track PR and media plans
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy internally and to multiple external channels including media, thought leaders, third party sites, social media, Quali websites, and brand events
  • Own the development and messaging of the brand narrative, storytelling, and emotional appeal

Qualifications for Brand Manager

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 7+ years of experience in brand management/ brand marketing in B2B enterprise software and SaaS, preferably in the DevOps or Cloud markets
  • Positive attitude with a can-do approach. Comfortable with ambiguity and change in a fast-moving market.
  • Proven ability to work cross-functionally and interface with company executives and customers
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
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