The Secret to Great Technology
is the People Who Make it

If you want to be part of an award-winning automation company that’s impacting the way
innovations are getting to market, take a look at our open positions around the world and join #TeamQuali.

Product Marketing Manager - Cloudshell Pro

US, Austin · Full-time

About The Position

Quali is looking for a tech-savvy hands-on Product Marketing Manager. In this position you will be interacting closely with the Sales, Marketing, Partners and Product organizations integrating their input into product training tools and campaigns, ensuring the product values are transmitted effectively to both potential customers and the Quali user community. In your role, you will focus on understanding lab managers, software developers, QA testers, and their managers; how they buy and their buying criteria. You will transfer that knowledge to into engaging collateral and programs. You will be accountable for delivering a product that adheres to the market needs. This role reports to the VP Product Strategy.

Quali provides the leading platform for Infrastructure Automation at Scale. Global 2000 enterprises and innovators everywhere rely on Quali’s award-winning CloudShell platform to create self-service, on-demand automation solutions that increase engineering productivity, cut cloud costs, and optimize infrastructure utilization. 

We love going to work and think you should too. We are customer-obsessed, work as one team, and strive to be better every day. These are our core values. So, it's no surprise that we work hard and genuinely have fun working with each other to achieve great things together.

Quali is an equal opportunity employer. We are committed to creating an inclusive environment for all our employees, where different backgrounds and perspectives are valued and encouraged - regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

Responsibilities

  • Develop and evolve market segmentation for product.
  • Understand market direction and develop a 2-year plan that ensures product growth objectives are not impacted by changes in market.
  • Perform market and technical competitive analysis and devise winning strategies.
  • Own narrative for solution-based selling.
  • Guide product management with decisions on product roadmap priorities.
  • Create competitive collateral, troubleshooting guides, and develop technical tools assisting sales team in addressing competitive offers and objections.
  • Initiate solution-based marketing campaigns and work closely with the Demand Generation team to launch, monitor and improve such campaigns.
  • Translate product messages into technical demos, videos and other tools with a goal to move targeted audiences to action.
  • Develop application notes, evaluation guides, technical white papers and other technical tools in support of sales team and marketing campaigns promoting Quali’s product value and solutions.
  • Represent Quali at marketing events and sales engagements.

Requirements

Must have.

  • Experience leading product marketing for IT software products
  • Experience product marketing to enterprise organizations
  • Writing skills with a body of published/released material
  • Proven experience presenting at customer and industry events
  • Knowledge and experience of cloud services and cloud service providers
  • Experience building IT software product business cases (strategy, market opportunity, GTM, pricing, persona analysis, competitive landscape, prioritization roadmaps)


Advantageous to have.

  • IT infrastructure management experience/knowledge
  • Proven ability to work with industry analysts
  • Proven ability work and discuss products at both the technology and business levels
  • Experience delivering products to IT Operations, IT services (e.g. Lab as a Service), software testing, software development organizations
  • Experience working with service providers
  • Comfortable being hands-on with the products


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